January 21, 2009

Polaroids are Saved! (For real this time!)

I stumbled upon this article on another blog. Some excerpts:

"If all goes to plan, the Polaroid factory in Enschede, Amsterdam, will soon be making film again thanks to its new owner, an eccentric Austrian artist and businessman named Florian Kaps."

"'The project is more than a business plan; it's a fight against the idea that everything has to die when it doesn't create turnover,' said Mr Kaps."

I love it! I love that Kaps realizes not everything is about money--especially art. Just because it's not the newest technology doesn't mean it's irrelevant or useless. Just look at the resurgence of vinyl records.

2 comments:

Amanda said...

So, what's with the recent polaroid fascination?

randomdtd said...

They're just fun and I know a lot of people were disappointed that they were discontinuing their manufacture.